The power of design is the difference between good and great...

You have worked so hard to get to the point where you can “open the doors” to your business. You have learned your craft, refined it, and have either developed or are developing a reputation. With all the blood sweat and tears that got you here, don’t let a poorly designed brochure or flyer ruin it for you now.

Let me share a little story with you. I was going through the Saturday Community Newspaper and all the flyers that it contains. Like many people, this is something that I enjoy doing on a lazy weekend morning. Out falls this orange piece of paper. It has my attention so I pick it up, turn it over and CRINGE at what I see. It had my full, undivided attention. It had me, and lost it! A dentist at a local mall had sent out a single sided flyer that she obviously designed herself as a word document. Don’t misunderstand - it was not designed as a letterhead from the dentist, which could have been interesting if done right. It was an attempt to save a few dollars and create a flyer on her own personal computer. How much do you think she saved? $100, maybe $200. Let’s say she went to the most expensive designer in town and ends up paying $1000 for the design alone! How much business did she loose by sending out a very unprofessional flyer? We will never know for sure, but I will bet dollars to donuts that it was more than it would cost for the most expensive designer sitting in some Euro-Office sipping on a latte.

First Impressions are lasting. Remember that. As potential customers are flipping through the newspaper, they are actively scanning each flyer for areas of interest. 3 seconds is what you get. 3 seconds to grab the attention of the reader and entice them to give you more. 3 seconds to “make the sale”. As creative as you may be, as technically savvy as you may think you are, there are many factors that require due consideration in effective design.

Back in the 80’s there was a product which attached to a vacuum cleaner that allowed you to cut your own hair. The concept was interesting: Save money that you would spend on expensive barbers and hair stylists by doing it yourself at home. It may have cut your hair, but it really did not “style” it. Same thing happens when you design your own flyer or brochure. You may design it, but you are not really “styling” it. It may look good to you, but every baby is beautiful in the eyes of their own mother.

Flyers are not expensive, typically around a few hundred dollars. Brochures may be more expensive, but they are a vital part of your business. These are not areas that you want to cut corners – because it will show.

At Be Loud Communications, we specialize in bringing the essentials tools to success at a budget you can afford so that you don’t have to cut corners or go with out. Contact us today for a FREE no-obligation discussion about how we can help you present your business in the professional manner it deserves and leave a lasting first impression that will keep them coming back!

rligeza@beloudonline.com
www.beloudonline.com